Thailand unlocks! Alcohol sales time in the afternoon
December 2, 2025
It has been almost 10 years that stakeholders and the public have worked together to push for legal amendments to give alcoholic beverages more competitive opportunities just like other products, under appropriate regulation that aligns with the current world, opening the way for new players in the market to foster competition, improve product quality, and enable export potential. Today marks a good starting point for change, based on listening to the voices of the people. Thank you to everyone involved in making this change happen.
Announcement from the Alcohol Beverage Control Committee regarding the prohibition of alcohol sales time, 2025
*An evaluation will be conducted to consider whether to continue after the trial period ends.
*** Let's work together to create a culture of responsible drinking ***
Warning: Sale of alcohol to individuals under 20 years of age is prohibited. Drinking alcohol impairs the ability to operate vehicles. Individuals under 20 years of age should not drink.
